Managing Director International Development
Impetus Automotive has opened a new regional office in Melbourne, Australia, to better support its clients’ increasing requests for support in this market.
Impetus Automotive has been running programmes in the Australian Market for a number of years, the majority of these projects have been based around research objectives such as mystery shopping, parts price research and franchised Dealer benchmarking and assessment. More recently, the automotive consultancy has won a series of programmes that have warranted a permanent resource base in Australia.
Traditionally strong in the UK and European Markets, over the last year the company has been operating a global Trade Parts programme for a premium car manufacturer which has seen the business open offices in Germany, China and Japan to support the logistics of these new operations. More recently Impetus Automotive has won a global Dealer Auditing programme with another premium vehicle manufacturer and has also been asked to deliver coaching and dealer development programmes for a major motorcycle brand, specifically within the Australian Market.
David Gorvett, Managing Director for International Development explains: “Our expansion into Australia sees us creating a strong foundation in the region, to better support our clients with leading sales and aftersales programmes. We have vast experience of operating within both young and mature vehicle markets and we are excited to bring this support to the Australian Automotive sector.
“We have recently appointed Howard Joshua as head of our Australian operations and look forward to supporting him in developing both his team and business throughout Australasia.”