Impetus Automotive hosted its 2014 Summer Symposium at the Henley Royal Regatta.
Impetus Automotive’s most successful client event, this year, was held in the Olde Bell at Hurley in Berkshire. We had over twenty guests from a range of our automotive manufacturer clients – as we took them on a journey into how digital technology is potentially shaping the customer journey of tomorrow.
After a brief introduction from our CEO, David Gorvett, we immediately broke into our guest presentations as Mark Palin, National Technical Manager of Volvo Trucks, delivered an interesting talk on the advancements of telematics within the HGV sector and how Volvo were using the technology to improve customer service levels and fleet efficiencies. This was helping them both win and retain customers.
We were then introduced to the world of agriculture as Robert Richardson, Marketing Manager – Early Lifecycle, AGCO, introduced the audience to the hi-tech world of farm machinery. Again the theme was telematics and Robert explained how AGCO used the technology to add value to their core product offering, the vehicle; vastly enhancing its worth to their customers and subsequently the potential revenue to the AGCO business.
It was then Impetus Automotive’s turn as Fran Bleasdale, Client Business Manager, launched the first of our presentations on our latest research findings – the use of technology to support customer journey through the sales process. Fran’s presentation investigated the automotive customers’ reaction to technology. His main point was that the use of technology should support one thing, the building and development of relationships between the customer, vehicle manufacturer and dealer.
We then moved on to the aftersales experience and Dave Harriman, Implementation Service Director, challenged perceptions by demonstrating that aftersales offers a better “bang for buck” in terms of maximising the immediate opportunity for technology in building customer relationships through convenience, trust and options for privacy.
The group then boarded a boat and were sailed up the Thames to experience the festival atmosphere of the Henley Royal Regatta, whilst the business discussions on the digital customer journey continued.
Impetus Automotive will be releasing their report on the use of digital technology within the Sales and Aftersales experience soon. Please contact us for more information.