Aftersales - Parts

For vehicle manufacturers, Original Equipment Suppliers and Independent Aftermarket  businesses alike, the parts trade channel is a critical challenge. New technologies are making vehicles and parts more reliable and longlived, reducing the need for replacement parts – and reducing potential revenue.

To help our Clients answer this challenge, we add value at every single point in a part’s life, driving up service standards and driving down availability inefficiencies and stock-holding requirements. We do this by considering the global perspective – from sourcing and parts price benchmarking through to ensuring every customer has a positive experience every time they pick up the phone or walk into a showroom.

By taking this approach, we offer innovative, individual solutions that combine in-depth knowledge and experience with leading-edge technology and processes, covering a range of areas.

Impetus Automotive has been running parts programmes for the last ten years. We currently run a number of parts and trade parts programmes for major vehicle manufacturers across the UK, Europe and globally. Areas where we focus include:

  • Product / Campaign Management
  • Rewards and Incentives
  • Marketing and Communications
  • Reporting and Analysis
  • People, Processes and Coaching
  • Warranty Programmes


For more details on some of the services we offer, please see below:

Programme Solution

Programme Solution

Product Sheet - Parts Trade Programme

Trade Parts Programme

Driving the loyalty of independant repairers to your franchised network & genuine parts Read more >

Programme Solution

Programme Solution

Warranty Programme Services Product Sheet

Warranty Programme Services

Ensuring your warranty process improves your customers’ brand opinion, cost effectively. © Read more >

Case Study

Case Study

Solutions - AGCO Trade Parts Programme.jpg

AGCO Trade Parts Programme

Taking responsibility for the Trade Parts of a leading Agricultural machinery business Read more >

Insight Solution

Insight Solution

Parts Price Research Product Sheet

Parts Price Research

Access over 100,000 current part prices to support your strategic development. Read more >

White Paper: All Makes and Second Tier Parts Programmes

White Paper: All Makes and Second Tier Parts Programmes

All Makes Parts and Second Tied Parts Programmes - White Paper

All makes parts & Second Tier Parts Programmes

Whether or not to invest in either a Second Tier Parts or an All Makes Parts Programme? Read more >

Programme Solution

Programme Solution

Telesales Product Information


Increase your parts & accessory sales with our SMART solution. Read more >

Contact mark

Operations Director - Client Delivery

Mark Grainger

Head of Parts

Mark has extensive automotive industry experience having held roles with both vehicle manufacturers and aftermarket parts suppliers.
Find our more about Mark

Email Mark Grainger
Case Studies

Case Studies

Case Study - Marketing sizing and opportunity analysis

Market Sizing and Opportunity Analysis

Supporting the development of a defined parts strategy and appropriate budget.

Case Study - Parts Pricing Research

Parts Pricing Research

Ensuring price positioning across global markets is accurate and competitive.

Our Warranty Claims Administration case study is available for download

Warranty Claims Administration

Improving the quality of warranty service whilst managing the costs efficiently.