Our software solutions directly influence the development of Franchised Dealer / Retailer networks. We work exclusively for Vehicle Manufacturers, providing services which at their core deliver insight, knowledge and experience. Importantly, in each case they are tailored to an individual client's needs.

This section of the website showcases some of the prevalent areas in which we support vehicle manufacturers in creating and implementing their strategies.


As automotive markets mature and retail sales reach saturation, Vehicle Manufacturers are now turning their attention to the Aftermarket as an opportunity to grow revenues and support customer satisfaction.

Impetus Automotive has a strong history of supporting the Aftersales Strategies of our clients across Accessories, Parts and Service. By working closely with vehicle manufacturers, their sales teams and dealers, we are able to implement best practice programmes and demonstrably deliver results.



Impetus Automotive supports vehicle manufacturers in delivering their strategies across retail, fleet and used / certified pre-owned vehicle sales. Our programmes focus on the tactical implementation of your plans, embedding appropriate best practices within your retail and sales teams to support your customers’ journey.

Network Development

Impetus Automotive offers a number of services to ensure your Retailer Network is delivering your strategy correctly. Whether it is auditing your network standards or ensuring you have the right skills within your dealers, our ultimate aim is to help you deliver an excellent experience for your customers and improve your sales revenue.

Network Development - B2B Marketing

Impetus Automotive operates an in-house design and communications team who are dedicated specialists in creating collateral and delivering B2B communications to your networks and their trade customers. Whether you need support in rolling out technical communications to support systems and standards implementation, or need to run a trade parts campaign, we can help.

Some examples of our Solutions



Product Sheet - Parts Trade Programme

Trade Parts Programme

Driving the loyalty of independant repairers to your franchised network & genuine parts Read more>

Solutions Sheet - Driving Recruitment Performance through our solutions

Driving Recruitment Performance

Right Job, Right person, Right Time Read more>

Case Studies

Case Studies

Case Study - the Accessories Business Unit

Accessory Business Unit

Strategic management of a client’s Accessories business, demonstrates strong ROI Read more >

Case Study - Parts Pricing Research

Parts Pricing Research

Ensuring price positioning across global markets is accurate and competitive. Read more >

Contact Myles

Myles Pilkington Thumbnail.jpg

Myles Pilkington

Client Solutions Manager

Myles supports our clients in the development of communications and creative solutions
Find out more about Myles

Email Myles Pilkington