Providing clarity on your markets’ size and potential Read more >
Providing clarity on your markets’ size and potential
A clearly defined business strategy requires insight to provide a robust case through statistics. However, building this knowledge requires gaining an understanding of a number of variables which might include: vehicle parc, identifying an appropriate parts or accessories basket, gathering prices and the statistical development of replacement factors or competitive actions, amongst other data.
Impetus Automotive have extensive experience of understanding business opportunities within automotive markets, we use our expertise to inform a number of related research studies such as market sizing activity. We use a clearly defined process to detail the scope of research before gathering the relevant data and verifying it against external sources. Our in-house team of analysts, with extensive automotive experience, then transform this data into the detailed insight and recommendations required by our clients.