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Keith Vipond

Head of Service and Warranty

Keith Vipond

Head of Service, Warranty and Audit


Keith is a qualified Management Accountant with over 25 years automotive experience in Contract Hire & Leasing, Franchised Dealer Management and almost 20 years with Impetus Automotive. With an excellent understanding of Dealership operations coupled with a great awareness of Manufacturer requirements, Keith has supported the development of Impetus Automotive into the premier supplier of operational standards auditing for franchised dealer networks in the UK. This experience is also supporting our development in Asia Pacific and Russia amongst other markets.


  • All aspects of Dealer Operations
  • Contract Hire & Leasing
  • Standards & Auditing
  • Warranty Operations
  • Financial Management