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Impetus Automotive is a business driven by its people

We have over 390 employees around the world, all with specialist knowledge gained from working with Vehicle Manufacturers, their suppliers or Dealer Networks. Skills sets are matched to Client specific requirements and we stay close to every individual during the life of a project.

Unlike other organisations, we do not use contract staff. We care about our people and our people care about the projects they support, making Impetus Automotive an employer of choice in the industry.

Our Team of Directors is comprised of the following experienced individuals:


Nicholas Lander

Executive Chairman

Nick Lander Chairman and CEO

David Gorvett

MD International


David Harriman

Implementation Services


Andy Mills

Consultancy Services



Our Management teams include a number of individuals with expertise fundamental to the delivery of our solutions:


Anne Goodwin

Head of Finance


Mark Nash

Head of Accessories

 Mark Nash, Senior Business Development Manager

Tom Heslop

Head of Insight

 Tom Heslop - Head of Insight

Keith Vipond

Head of Service,
Warranty and Audit


Myles Pilkington

Principal Consultant,

Future Mobility

 Myles Pilkington

Mark Grainger

Head of Parts


Chris Staincliffe

Marketing Planning Manager

Graphic Design Team


John Ward

Technical Services


Sarah Langford


 Sarah Langford - Resourcing Manager





Contact Us

Impetus Automotive's Head Office in Warwick, UK

Head Office


For more information, please contact our head office.

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Impetus and Audatex - An exciting partnership delivering genuine parts sales growth.

Impetus Automotive are working with Audatex UK to help Vehicle Manufacturers increase their share of genuine parts sales.

Gary Evans, Sarah Langford, Abby Vincent and Gina Lillystone present cheque to Kay Aslett of Muscular Dystrophy UK

Impetus Automotive staff raise £2,611.83 for Muscular Dystrophy

Impetus Automotive present cheque for £2,611.83 to Muscular Dystrophy UK

Latest Case Studies

Latest Case Studies

Fleet Vehicles Case Study - Direct Sales Team

Direct Sales Team

Implementing a change in management and structure to provide a renewed focus on sales

Case Study - Contact Management and Lead Generation

Contact Management and Lead Generation

Outsourced management of fleet lead generation and sales development